Statement ‘‘Use Riya cold cream for fair complexion.’’ An advertisement. Assumptions I. People like to use cream for fair complexion. II. People are easily fooled. III. People respond to advertisements.

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I and III are implicit

Statement ‘‘Use Riya cold cream for fair complexion.’’ An advertisement. Assumptions I. People like to use cream for fair complexion. II. People are easily fooled. III. People respond to advertisements.

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