1

A technique in which a consumer is asked to assume the role/behaviour of an object or another person.

Correct Answer: role -play.

Make the most of this question

This page focuses on one Advertising and Marketing Research question from Faculty. After checking the answer, return to the topic list to practice more or run a timed set.

Advertising and Marketing Research MCQ: A technique in which a consumer is asked to assume the role/behaviour of an object or another person. | Extra Education