Consumer Behaviour MCQ: When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called: | Extra Education

← All Consumer Behaviour questions

1

When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:

Correct Answer: role theory

Make the most of this question

This page focuses on one Consumer Behaviour question from Faculty. After checking the answer, return to the topic list to practice more or run a timed set.

← More Consumer Behaviour MCQs All Faculty topics Mock test hub

Consumer Behaviour MCQ: When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called: | Extra Education