Consumer Behaviour MCQ: Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid: | Extra Education

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Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:

Correct Answer: the consumers in a segment have to be alike demographically

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Consumer Behaviour MCQ: Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid: | Extra Education