Entrepreneurship Development MCQ: Why is the executive summary perhaps the most important section of the business plan? | Extra Education

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Why is the executive summary perhaps the most important section of the business plan?

Correct Answer: If this section of the plan fails to attract an investor's interest, he or she is unlikely to read the remainder of the plan.

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Entrepreneurship Development MCQ: Why is the executive summary perhaps the most important section of the business plan? | Extra Education