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Marketing Management MCQs: 471 Questions & Answers in Faculty

471 Marketing Management MCQs in Faculty with answers & explanations. Page 8. Practice objective questions for competitive exams, interviews & self-assessmen… Use the answer toggle below to show or hide all solutions, tap an option to check one question, or open a question for its own page.

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Marketing Management MCQs: 471 Questions & Answers in Faculty

Which of the following statements is correct?

Which of the following is not an element of service marketing mix?

Medical treatment with ayurvedic Massage is an example of:

Which of the following is not a characteristic of service marketing:

M P R stands for:

The process of direct communication between the sales person and a prospect is called:

Which one of the following is not a sales promotion tool:

Which of the following is not an element of promotion mix?

A‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ operates multiple retail outlets under common ownership in different cities and towns.

The four elements; channels of distribution ,transportation, warehousing and inventory constitute ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Pricing strategies are more specific and short term than ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the practice of charging a low price right down from the beginning to stimulate the growth of the market.

Target pricing is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

‐‐‐‐ is the most common method used for pricing.

When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A price reduction to buyers who pay their bills promptly is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market.

Generally ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is an indication of quality.

When there is a large potential market for a product, the firm will adopt:

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