Faculty

Consumer Behaviour MCQs: 50 Questions & Answers in Faculty

50 Consumer Behaviour MCQs in Faculty with answers & explanations. Page 2. Practice objective questions for competitive exams, interviews & self-assessment —… Use the answer toggle below to show or hide all solutions, tap an option to check one question, or open a question for its own page.

Page 2 of 3

Show answers

Answers hidden — tap an option or use “View Answer” on each question.

Consumer Behaviour MCQs: 50 Questions & Answers in Faculty

During which stage of the business buying process is a buyer most likely to conduct value analysis, carefully studying components to determine if they can be redesigned, standardized, or made less expensive?

Which of the following is not included in the decision-making unit of a buying organization?

Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that:

The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT:

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:

Of the following pieces of legislation intended to protect the consumer, which was the earliest:

Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:

Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:

The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:

In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:

Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?

The reason that higher prices may not affect consumer buying is _______________.

__________ are factors that have been shown to affect consumer behavior.

It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.

________ can influence the consumers’ thoughts about products.

The price of products and services often influence whether _______________, and, if so, which competitive offering is selected.

__________ refers to the information a consumer has stored in their memory about a product or service.

Study tips for Consumer Behaviour